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Updated: Sep 4, 2023

Digital Marketing Agencies Explained and Why You Should Start One


In today's digital age (as an online business or not) businesses need to have an overall digital strategy. This should incorporate a progressive marketing strategy, an online presence with strong social media marketing and SEO, and search engine optimization, to remain competitive - now more than ever. A digital agency is an essential business and marketing component for digital growth that enables business owners to achieve their online marketing goals and social media marketing goals.

Whether it’s a digital marketing agency for startups, digital marketing services for small business owners, or a complete digital agency for large corporates and enterprises. With a digital marketing strategy agency channeling its expertise, it’s a win-win for both the agency and the client. By developing a cost-effective digital strategy - that incorporates a marketing strategy and a creative strategy; content marketing, managing social media marketing campaigns; and SEO services, search engine optimization - digital marketing agencies can help businesses save money on digital marketing projects and increase their ROI, return on investment.

In this blog, we’ll discuss what digital marketing agencies are; what digital marketing company services they offer, such as social media marketing and social media management; and why it is a smart move to start a digital marketing business – and why there is no time like the present. We will also give you some pointers as to what you need to get your digital marketing services off the ground.

Read this twice…

“The global digital marketing market reached a value of nearly USD 321 billion in 2022. The market is further expected to grow at a CAGR of 13.1% between 2023 and 2028 to reach a value of around USD 671.86 billion by 2028. The future growth prospects of the digital marketing market are projected to be high due to the rising population of people consuming and creating content through digital channels.”

Be part of the USD 671.86 billion success

By following the tried and trusted recipe used by many successful digital agencies – that is, dedication, determination, and expertise, combined with having a marketing strategy, leading a marketing team; promoting your agency to attract new clients through online marketing and social media marketing; SEO, search engine optimization, and, achieving the desired outcomes for your clients - the sky is the limit to the success you can achieve as a company.


An online marketing agency can be a lucrative business venture, but it requires careful planning and strategy. Here are some steps to follow to start successfully:

>> Identify Your Niche | Decide which digital marketing services you want your business to focus on. Your digital marketing solutions could be anything from full online marketing services (like WebFX) to specializing as a B2B digital marketing services (Ignite,) SEO, search engine optimization services (like Straight North, SEO Image), creative social media management services (like Wieden+Kennedy) e-commerce digital marketing companies (like Inflow) social media influencer marketing and social media management (like LYFE Marketing) and even influencer marketing services (like Mediakix,

Define Your Target Market | Determine who your ideal clients are, based on industry, company size, location, and other factors. This will help you tailor your marketing and sales efforts to attract a target audience and the right clients.

Build Digital Marketing Teams | Assemble teams of skilled professionals who can deliver the digital marketing solutions and services you offer. This could include copywriters, graphic designers, web developers, search engine marketing and SEO services, search engine optimization specialists, social media marketing, social media management, and influencer marketing experts.

Develop a Pricing Strategy | Determine your pricing structure based on your costs, the value you deliver to clients, and your competition. Consider offering different packages or tiered pricing for your digital marketing services, to appeal to different clients.

Create a Website and Social Media Presence | Build a website that showcases your services, team, and portfolio, using SEO services, search engine optimization. Use social media marketing to promote your agency and attract new clients.

Develop a Sales and Marketing Strategy | Determine how you will attract and convert new clients. This could include - along with SEO services, search engine optimization - networking, advertising, content marketing, social media marketing, and cold outreach.

Set Up Systems and Processes | Establish processes for client onboarding, project management, invoicing, and other key aspects of running your business. Use technology and automation tools to streamline your operations.

Not for the faint-hearted!

Starting a digital agency can be challenging, but with the right approach, hard work, and persistence, it is almost guaranteed to be highly rewarding. Keep in mind that building a successful agency takes time, so be patient and stay focused on delivering value to your clients.

The truth of the matter

Digital marketing has become an essential part of any business’s strategy to promote its brand, generate leads, and drive sales. As more and more businesses are realizing the importance of digital marketing, the demand for digital marketing agencies is increasing. Digital marketing agencies are experts in content marketing, creating and implementing digital marketing campaigns, along with social media marketing, that drive traffic, engagement, and conversions.


Many digital marketers and digital advertising agencies are also able to remove the hassle and uncertainly for their clients when it comes to the technical side of online marketing - such as paid media and paid advertising such as Google ads and Apple search ads, link building services, app store optimization and all the other technical services associated with all digital marketing efforts and digital growth.

You may have already done some SEO, search engine optimization of your own, and searched for local businesses, “digital marketing agency near me” or “best digital marketing agencies” or “local digital marketing agency” or even “social media marketing agency”, to see who is out there already. To aim to be among the top digital marketing agencies, you can aspire to the many well-known and best digital marketing agencies that have gained a reputation for excellence in the industry.

Digital top guns


For inspiration, we highlight a few examples of some of the best digital marketing agencies and website links, in the USA and worldwide, that you can learn from. Many with offices dotted across the globe.

Top digital marketing agencies USA:

More of the best digital marketing agencies USA:

Digital marketing agency Atlanta:

Digital marketing agency Austin:

Digital marketing agency Boston:

Digital marketing agency Chicago:

Digital marketing agency Denver:

Digital marketing agency Los Angeles:

Digital marketing agency Miami:

Digital marketing agency NJ:

Digital marketing agency NYC, New York:

Digital marketing agency Phoenix:

Digital marketing agency Philadelphia:

Digital marketing agency San Diego:

Digital marketing agency Tampa:

Digital marketing agency Texas:

Digital marketing agency Dallas:

Digital marketing agency Houston:

Elsewhere in the world:


Primelis, a digital marketing agency based originally in Paris, and France’s elite agency marketing digital.

ROIKings, a Hong Kong based digital agency

Digital marketing agency UK:

Digital marketing agency London:

Digital marketing agency Dubai:

Digital marketing agency in India:

Digital marketing agency in Delhi:

Digital marketing agency Sydney:

A digital strategy - get these right and you are A for Away

There are certain factors that make good digital marketing agencies GREAT. They seem simple enough but are often not truly achieved.


Results | A top digital marketing agency should be able to show a track record of digital marketing efforts and successful campaigns, achieving positive results for its clients, having chosen the right digital marketing agency. This can be demonstrated through case studies, testimonials, and other metrics, including SEO, search engine optimization and services.

Expertise | Have a team of experts with a diverse range of skills and experience in different areas of digital marketing, content marketing, and social media marketing around you.

Communication | That old but gold adage ‘communication is key’ - for any business relationship - and digital marketing agencies should be able to communicate effectively with their clients.

Transparency | The best digital marketing agencies are transparent with their clients about their methods, strategies, and progress, and are open to feedback and suggestions.

Innovation | In a constantly evolving digital landscape, it's important for a top digital marketing agency to stay up-to-date with the latest trends and technologies, web development, social media marketing strategies, and to be innovative in their approach and content marketing.

Start as you mean to go on


Starting a digital marketing agency requires a digital strategy along with a combination of skills, tools, and platforms. Here are some of the essential tools and apps, from digital marketing companies you may need to start a digital marketing agency:

Website and Hosting | Your agency needs a website to showcase your services. You can use website builders such as Wix, Squarespace, or WordPress to create your website, ensuring SEO, search engine optimization. You'll also need a hosting service to host your website and for website development.

Social Media Management Tools | Tools from digital marketing companies like Hootsuite, Buffer, or Sprout Social can help you manage your social media marketing and presence, and schedule posts and digital marketing campaigns.

Analytics Tools | Google Analytics and Adobe Analytics are two popular web analytics and data analytics tools to analyze performance marketing and to measure SEO, search engine optimization and search engine marketing, website traffic, and user behavior. You can use them to track the success of marketing campaigns.

Email Marketing Tools | Platforms like Mailchimp, Constant Contact, or HubSpot can help you manage email marketing campaigns.

SEO Tools | Tools like SEMrush, Ahrefs, or Moz can help you optimize your website for SEO, search engine optimization, and performance marketing.

Project Management Tools | Asana, Trello, or Basecamp are examples of project management tools that can help you manage your team and projects.

Communication Tools | Slack, Zoom, or Skype are examples of communication tools that can help you stay in touch with your clients and team members.

Design Tools | Canva or Adobe Creative Suite can help you create visually appealing content marketing, graphics and designs for marketing campaigns, social media marketing, and video marketing.

CRM Tools | Customer relationship management (CRM) tools like Salesforce, Zoho, or HubSpot can help you manage your client relationships and sales.

Payment Tools | PayPal, Stripe, or Square are examples of payment tools that can help you process payments from your clients.

Your choice of tools will ultimately depend on your agency's digital strategy, and specific needs and budget.

What next?


If you want to start a digital marketing agency, the first thing you need to do is to develop a solid business plan. Here are some steps to help you on your way to becoming a digital marketing company with a progressive marketing strategy:

Define Your Niche | Determine the type of digital marketing and social media services you want to offer and the specific target market you want to serve.

Conduct Market Research | Research your competition and identify opportunities in the market. Determine the demand for your services, the pricing of your services, and the marketing channels you will use to reach your target audience.

Define Your Marketing Strategy | Determine the marketing channels you will use to promote your business, along with SEO, search engine optimization, such as social media marketing, email marketing, and content marketing. Define your pricing strategy and develop a sales plan.

Develop a Financial Plan | Determine your startup costs, ongoing expenses, and revenue projections. Develop a cash flow plan and set financial goals for your business and marketing strategy.

Register Your Business | Choose a legal structure for your business, such as a sole proprietorship, partnership, or limited liability company (LLC). Register your business with the appropriate government agencies.

Remember, digital marketing agencies require a lot of hard work and dedication. It’s time to get down to business and develop a digital strategy and comprehensive business plan that will lead you to become one of the top digital marketing agencies around. After that, there is no looking back!


A set of digital marketing agency FAQs follow. Don’t go anywhere!

ROIKings is a Digital Marketing Agency with experts in outsourced B2B lead generation, social media marketing content, and blockchain community marketing management.

Digital Marketing Agency FAQ

What are the benefits of working with an online agency?

Working with an online agency provides businesses with access to a wider range of talent, as the location is not a barrier. It also allows for greater flexibility and scalability, as digital marketing agencies can work with clients across different time zones and geographic locations. Additionally, online agencies often have lower overhead costs, which can translate into more affordable pricing for their clients.

Is it worth it, to hire a marketing agency?

If you lack the expertise or resources to execute effective digital marketing strategies in-house, it may be worth the investment to hire an agency to help you achieve your goals.

How much does it cost to hire a digital marketer?

The cost of hiring a digital marketer can vary greatly depending on factors such as the marketer's level of experience, the scope of the project, and the geographic location. Fees can also vary greatly depending on the agency and the scope of the project. Some agencies charge a monthly retainer fee, while others charge a flat project fee or a percentage of the advertising spend. It's important to get a clear understanding of the agency's pricing structure before signing a contract. On average, you can expect to pay anywhere from $50 to $250 per hour for the services of a digital marketer.

How long does it take to see results from digital marketing?

The time it takes to see results from digital marketing depends on several factors, such as the type of service, the complexity of the project, and the competition in your industry. However, you can typically expect to see results within 3-6 months of implementing a digital marketing strategy.

How much money is needed to start a digital marketing agency?

The amount of money needed to start an agency varies depending on the size and scale of the business. A small agency may require less than $10,000 for basic equipment and marketing materials, while a larger agency may require hundreds of thousands of dollars for staffing, office space, and technology.

How to determine service pricing?

To determine pricing for your services, you need to consider your agency's costs, the value you provide to clients, the competition, and the target audience's budget. You can also conduct market research and analyze industry trends to set competitive pricing, with the goal of providing value as well as being an affordable. This requires careful planning and cost-saving strategies. You can reduce your startup costs by working from home, using free or low-cost digital tools, and outsourcing work to freelancers.

What are the biggest challenges facing digital marketing agencies today?

The biggest challenges facing digital marketing agencies today include staying up-to-date with changing technology and trends, providing measurable ROI for clients, managing client expectations, finding and retaining qualified talent, and staying competitive in a crowded market.

How can I differentiate my digital marketing agency from competitors in the market?

To differentiate your digital marketing company from competitors in the market, you can focus on a specific niche or industry, provide personalized and customized services to clients, offer unique and innovative marketing strategies, and showcase success stories and case studies to demonstrate your expertise and results. Building a strong brand and reputation can also help differentiate your agency.

What are the big five digital agencies?

The big five digital agencies refer to the largest global advertising holding companies, which include WPP, Omnicom, Publicis, Interpublic, and Dentsu.

Who is the world's largest digital ad agency?

According to data, the world's largest digital ad agency was WPP, a British multinational advertising and public relations company. WPP owns several large digital agencies, including AKQA, Ogilvy, and Wunderman Thompson. WPP generated a global revenue of over 14.4 billion British pounds in 2022 (Statista).

It's important to note that the rankings and market share of these agencies can fluctuate over time based on various factors such as mergers and acquisitions, changes in industry trends, and the emergence of new competitors.

What are the 4 types of SEO?

The 4 types of SEO are: on-page SEO, off-page SEO, technical SEO, and local SEO.

How important is SEO?

SEO, search engine optimization is critical for a agency as it helps increase website traffic, improve brand visibility, and generate leads and sales for clients. A digital marketing agency that offers SEO services can help clients improve their online presence and achieve their business goals.

Is a digital marketing agency B2B or B2C?

A digital marketing agency can work with both B2B (business to business) and B2C (business to consumers) clients, depending on their areas of expertise and the services offered. The strategies and tactics used for B2B may differ from those used for B2C due to the different target audiences and buying behaviors of B2B customers. A digital marketing agency may focus more heavily on strategies such as account-based marketing and lead generation for B2B, while it may place more emphasis on social media advertising and influencer marketing for B2C.

What is an e-commerce marketing agency?

An ecommerce marketing agency is a company that specializes in providing marketing services specifically tailored to ecommerce businesses. Ecommerce is a subset of digital marketing that specifically refers to the buying and selling of goods or services online and may include a range of digital marketing techniques to promote and sell products online. These services may include SEO, search engine optimization, pay-per-click advertising, email marketing, social media marketing, and conversion rate optimization.

What about industry specific digital marketing agencies, for example: an automotive digital marketing agency or a digital marketing agency for law firms, or a real estate digital marketing agency?

Industry specific digital marketing agencies are effective in developing and implementing a specific digital marketing strategy that helps the business attract and retain clients. Their specialized field will help improve online presence, increase leads and sales, and will deliver results expected from working with a specialized agency that is a specific industry focused agency. They can also help establish your business as a thought leader in the relative industry sector.

What about small business agencies?

Some key services a small business digital marketing agency may offer are:

  • Creating a digital marketing strategy that is tailored to your business needs and budget.

  • Website design and development

  • Reputation management

  • Help to reach target audiences, increase online visibility, and drive more leads and sales in business, by SEO, search engine optimization, PPC, pay-per-click advertising, social media marketing, email marketing, and analytics and reporting.


What is a boutique Agency?

A boutique digital marketing agency is a smaller, specialized agency that focuses on providing high-quality, personalized attention and services to its clients. Boutique agencies typically have a smaller team, with experts in various areas of digital marketing, and can offer more tailored solutions compared to larger, more traditional agencies, as well as a more collaborative approach to problem-solving. Additionally, boutique agencies may be able to offer more competitive pricing, as they have lower overhead costs compared to larger agencies. When choosing a boutique digital marketing agency, consider factors such as their expertise, experience, and track record of success in your industry. You should also consider their communication style as you'll be working closely with them to achieve your marketing goals.


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